Before you spend another dollar on marketing, find out what happens when someone searches for your business.
The Marketing Formula is a complete diagnostic of your online presence — showing what's working, what's costing you business, and what to fix first.
$3,000 · Delivered in one week
What The Marketing Formula actually does
Most businesses think they need more traffic, more leads, or better ads. Sometimes they do.
But often the deeper problem is this: what buyers find doesn't make them confident enough to move forward.
The Marketing Formula audits the assets that shape that decision — your Google presence, review profile, website, visibility, competitors, and ad readiness — so you can stop guessing and start fixing the right things in the right order.
Each section identifies where buyer confidence is being built, where it's being weakened, and what to fix first.
What You Get
Google Business Profile Audit
How complete, credible, and competitive your listing actually is.
Competitive Landscape Snapshot
What top competitors are doing to look more credible, and what's not worth copying.
Review & Reputation Analysis
Your review count, velocity, rating, and response patterns compared with top competitors.
Ad Opportunity Assessment
Whether paid ads make sense now, what they'd likely cost, and what needs to be in place first.
Website Assessment
Speed, mobile experience, messaging clarity, calls to action, trust presentation, and conversion basics.
Local Search Visibility Report
Where you rank when someone searches for your service in your area.
Prioritized Action Roadmap
Every finding ranked by impact, effort, and business value — including what's building trust, what's creating doubt, and what to fix first.
What You Leave With
A clear diagnosis of where buyer confidence is being strengthened and where it's being weakened.
A practical roadmap of what to fix first, what can wait, and where money is most likely to pay back.
A stronger basis for every future decision — whether you implement with me, with your team, or with another provider.
How It Works
Step 1:
Book a Clarity Call
15 minutes, free. I review your online presence before we talk and tell you whether The Marketing Formula is the right next step.
Step 2:
Complete the intake
A short form that gives me the context I need about your business, goals, market, and current marketing.
Step 3:
I run the diagnostic
Over 5–7 business days, I audit your Google presence, competitors, website, reviews, search visibility, and ad readiness.
Step 4:
You get your Marketing Formula
A branded document with findings, scores, and a prioritized roadmap, delivered with a 30-minute walkthrough call.
A standalone deliverable, not a sales teaser
The Marketing Formula is valuable on its own.
If you move forward with a Build within 30 days, $1,000 is applied toward that project.
The goal is simple: make sure your next dollar goes to the highest-leverage fix, not the most obvious tactic.
Who It Is For
✅ For you if: You own or run a contracting, installation, or service company doing $500K+ and suspect you're leaving leads on the table, but you're not sure whether the problem is visibility, trust, conversion, or all three.
❌ Not for you if: You're looking for a quick fix, a cheap logo, or someone to just run ads without diagnosing the foundation first.
Frequently Asked Questions
Still have questions? Read the FAQ or reach out anytime. If you're ready to start, book a call.
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That's fine. The Marketing Formula gives you an independent assessment of what's working, what's not, and what should happen next.
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That's still useful information. "No website" becomes a finding, and the roadmap addresses it in the right priority order.
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Most clients either move into a fixed-scope Build to fix the highest-priority issues or handle the roadmap on their own. Ongoing support is available if you need someone to keep things moving
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No. The Marketing Formula is a substantial diagnostic and roadmap delivered in one week. If we move into a Build within 30 days, $1,000 is applied toward that project.
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Yes. The process works for any service-area business across Canada and the U.S. The local analysis is strongest in markets I can research directly, but the diagnostic applies anywhere.