You don't have a lead problem.
You have a trust problem.
I help contractors, installers, and service companies find where their marketing is costing them business — and fix it in the right order, starting with a diagnostic, not a pitch.
Sound familiar?
You're invisible where it matters
Your work is excellent. But 70% of homeowners search Google before calling anyone — and they're finding your competitors instead of you.
You've been burned before
You hired an agency or a "marketing guy." They sold you tactics without ever understanding your business. Months later, nothing changed except your bank balance.
There's no system
Referrals come in, but there's no engine behind them. No review strategy, no content, no ads, no way to turn good work into the trust signals buyers look for.
Why good work isn't enough to win the call
Your business may not be losing because nobody found you.
You may be losing because what buyers found didn't make them confident enough to take the next step.
A weak review profile. A website that feels thin or generic. A slow mobile experience. A proposal that talks about your company before it talks about what the homeowner gets. Follow-up that feels delayed, vague, or forgettable.
On their own, these seem small. Together, they create doubt.
Doubt stops business from closing and prospects from reaching out.
Nothing in your marketing is neutral
Every marketing asset you own is teaching buyers something.
Your reviews teach them whether other people trust you.
Your website teaches them whether you feel credible.
Your Google profile teaches them whether you feel established.
Your proposals teach them whether you're clear, professional, and safe to hire.
Your follow-up teaches them whether you're attentive and organized.
Your online presence teaches AI whether to recommend you — or your competitor.
Everything a buyer sees either builds trust or burns it. Nothing is neutral.
How it works
Diagnose. Build. Compound.
Step 1: Clarity Call · 15 minutes
A short fit call. I review your online presence before we talk, tell you what stands out, and tell you what stands out and whether it's worth digging deeper.
Step 2: The Marketing Formula · Delivered in one week
A complete diagnostic of what happens when someone searches for your business — your reviews, website, Google presence, competitors, and ad opportunity — with a prioritized roadmap showing what's working, what's costing you calls, and what to fix first.
Step 3: The Build · Fixed scope implementation
We fix the highest-priority issues first — in a defined scope with a defined timeline. No vague retainer. No random add-ons. Just the work that matters most.
Step 4: The Compound · Ongoing support
Ongoing marketing support to keep the momentum going after the foundation is in place. Scope depends on your priorities, what's working, and where you're headed.
Who This Is For
For you if:
✅ You run a service business where the work matters too much to get wrong — and you're great at it, but marketing has always been an afterthought
✅ You've tried hiring help before and it didn't stick — or you've been doing nothing and know that's not sustainable
✅ You want someone who'll figure out what's actually costing you business before spending your money
✅ You're doing $500K–$3M in revenue and know you should be growing faster
Not for you if:
❌ You want someone to "just run some ads" without understanding your business first
❌ You're looking for the cheapest option
❌ You want hype, gimmicks, or overnight results
❌ You're not willing to invest in the foundation before the flashy stuff
Three from real engagements. The last one is a recommendation of mine that was wrong.
Nobody owned the close rate.
Two hours on lead quality with the sales manager and a rep in the room. The close rate never came up: not the number, not the benchmark, not who owned it. Every action we agreed changed what went into sales. Nothing changed what came out. The loudest problem had three owners. The largest one had none.
Their exclusion window was shorter than their sales cycle.
They were excluding people who'd already inquired, so budget wasn't spent reaching them twice. The platform caps that exclusion at 90 days. Their sales cycle runs about four months. Every lead they'd already paid for went back into the pool about a month before the deal would close, and they paid to reach them again, mid-pipeline. Nothing was misconfigured. Nobody had put the two numbers next to each other.
I recommended something that turned out not to exist.
I told a client the highest-leverage change was a targeting option in their ad platform. Four days later I opened the account to build it, and the platform had removed that category. The recommendation was wrong and I'd have caught it in ten minutes if I'd looked first. I found it before they spent on it, and the rule I run now came out of it: verify the platform can do the thing before the thing becomes a plan.
And the numbers, for the people who want them.
One client, first two years: online reviews 16 to 68 at 5.0 · organic traffic up 5–6x · ranking keywords up about 7x · cost per lead down 80%.
“He took the time to understand how we operate... delivered exactly what he said he would... the improvements have made a noticeable impact.”
I started in a lab coat.
Earned a patent in chemical formulation. Built a marketing department from scratch in a complex technical industry. Along the way, I realized marketing works like formulation: hypothesize, test, refine, scale.
Now I help service companies apply the same thinking — because your marketing shouldn't be a guess.